vrijdag 3 juli 2009

Voetbal, Dubai en hyperkapitalisme

Alienation is partly an effect of human beings being reduced to simple labourpower. The value of a person can be measured in quantitative labour, or more precise: in terms of a certain amount of money. Marx saw this as the essence of bourgeois ideology. The richness of social connections in feudalism, the traditions and privileges, honour and belonging; everything was reduced to a simple calculation: how much money is you labour worth. This hypercapitalism is beyond critique. Michel Platini criticised Real Madrid for the purchase of players. An army of foreigners invades Real to replace other foreigners that were not worth their money and are therefore transferred to other teams. A sum of 200 million is payed for Ronaldo (Portugal), Kaka (Brazilian) and Benzema (France). Platini states that this boundless hyperfreedom (only in soccer the rule of free exchange of persons and goods seems to be realised) destroys equal competition and that he wants to act against this. But Platini confesses- and this utterance proves that money and banks define ethics - that their is nothing to be done against Real since the bank backs their purchases. Therefore: money is real. There is no criterium for judgement beyond exchange value.
Soccer is the domain of pure capitalism. There is no sense of honour or belonging: the players just go where the money leads them. There is a strong sense of a survival of the fittest. The best players go to the best teams with the biggest amounts of money. The best team wins. Interestingly enough, soccer succeeds in pretending the be full of local folklore. A club is connected to a certain culture, city, nation. It defies a sense of transcience and instability. Soccerclubs have a certain immaterial form that stays the same even when the material (the players) change all the time. That soccer is able to maintain this illusion of belonging is telling. People feel really connected to their team and find a sense of local identification and pride in the club despite the fact that 80% of the players are foreigners.
Adorno's claim that the culture of sports embodies the new metaphysics finds its prove in the transference of soccer-laws to society in general. Dubai is a fine example of a society that equals the laws of soccer. The city consists for 82% of foreigners. Nobody really considers Dubai his home, but still they like it over there as long as they make money. Moneymaking ensures their place in the selection of team Dubai. Team Dubai only likes its inhabitants when they work and produce value. If you are out of work and you cannot find new work within a month you are expelled from Dubai. This is the law. There's no place for empathy. A veiled, rich woman, claiming to be very moslim???, said that this was just the way it is: survival of the fittest, right?

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